One might think that marketing materials such as business cards are no longer relevant in the digital age. There is one business tool that has remained relevant in the modern world – the card. These tactile ambassadors can have a powerful impact on your brand. Printing techniques can make a huge difference when it comes to creating standout cards.
Name cards can be transformed from being a simple tool for storing contact information into a powerful marketing tool with the help of innovative printing techniques. In this article, we will highlight some of the advanced techniques you can use to create beautiful cards.
Different types of Paper for Business Card
The final appearance of the paper and its tactile sensation can be greatly affected by the type of paper used. Here are some of the most commonly used types of paper:
- Matte Stock: A non-reflective paper with a smooth finish, it gives a professional and refined look. This is a great choice for those who want a minimalist, contemporary aesthetic.
- Glossy Paper: This paper has a glossy finish which reflects the light and makes colors appear more vibrant. You can use this if you’d like to include vivid graphics and images on your cards.
- Linen Stock: Linen card stock has a unique texture that adds sophistication to your cards. This is the perfect choice for anyone looking for an elegant and distinctive finish.
- Recycled stock: For brands that are environmentally conscious, recycled paper is an excellent choice. This not only looks great, but it also shows your brand’s commitment towards environmental sustainability.
Card Thickness and Business Card Quality: Point Measurement is Key
A factor that is often overlooked but vital when choosing the paper for your business card is its thickness, which is typically measured in point. One point is equal to one thousandth (0.001) inch. Consider these options:
- Standard business cards are usually in this range (12-14 points). The cards are sturdy and durable, which is suitable for most business requirements.
- This premium range has a heavier, more luxurious feeling. It adds a touch to distinction to your cards. This is a great choice for anyone who wants their cards to standout.
- 18 points and higher: This ultra-premium class provides a substantial and durable feel that is ideal for high-end businesses. These thick cards will make an impact that is hard to ignore.
Spot UV Business Card vs Silk Laminated Business cards
Silk laminated business card and Spot UV are two printing options which have become increasingly popular in recent years.
- Silk Laminated – These cards are made with a silky fabric that is laminated to the cardstock. This gives them a smooth and silky feel. They are not only luxurious but also water and tear resistant, increasing their lifespan.
- SpotUV: A clear glossy coating is applied on specific areas of a card to create a contrast with the matte surface. This is a great way to emphasize logos, pictures, or any other element you want to highlight.
Add Dimension to Business Cards with Embossing or Debossing
Other popular printing techniques to add depth and dimension to your cards include embossing or debossing.
- Embossing is a process that creates a raised texture on your card. It adds depth and dimension. Ideal for highlighting important logos and information.
- Debossing is the opposite of embossing. It creates an impression, which gives a tactile and unique experience to cardholders.
Consider these factors and techniques when you are searching for “business card printers near me” or exploring online platforms to ensure that you get high-quality results.
The Benefits of Foil-Stamped Business Cards
Foil stamping can be used as a more advanced technique. Foil stamping involves applying metallic foil to the card surface in order for it to have a shimmering appearance. Glistening details draw attention to the card, enhancing its overall appearance. Foil stamping gives your cards a premium feel and signals that you are committed to offering high quality business cards.
It is not enough to simply list your contact information on paper. You want to craft a miniature version of your brand which will leave a lasting imprint. You can produce premium-quality business cards by exploring various options and techniques. They will go beyond their original purpose to become powerful marketing tools.
When combined with carefully considered design elements, the right printing technique can produce premium-quality business cards that reflect your brand. They will make a strong first impression.
Have you tried any of these techniques to print your business cards? We would love to hear your experience. Please share your experiences in the comment section below.
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