With a new official message exalting its feline style, the new PEUGEOT INCEPTION CONCEPT heralds a new era and embodies the Brand’s vision for future electric vehicles. This vehicle is equipped with dozens of new technologies, such as a 3D printed cockpit, and a revolutionary interior design that uses innovative 3D printing on textile technology. It was developed in collaboration between Stratasys, Peugeot, and Stratasys.
Matthias Hossann’s first PEUGEOT design manifesto embodies the significant change in the Brand. The name PEUGEOT INCEPTION CONCEPT (or “Inceptio” in Latin) means “the beginning”. It encapsulates the PEUGEOT manifesto, which aims to propel the driver into an entirely new dimension. Its goal is to have most of its innovations in production by 2025.
“PEUGEOT is changing, but the PEUGEOT INCEPTION CONCEPT remains unmistakeably a PEUGEOT,” said Hossann, PEUGEOT Design Director. “It expresses the timeless feline attraction of the Brand and shows how optimistic we are about the future of the car and the emotions it provides. Bright and full of light, the PEUGEOT INCEPTION CONCEPT reinvents the spatial experience of driving while illustrating some of our thinking behind reducing PEUGEOT’s carbon footprint by more than 50% by 2030. The transformation of the Brand concerns all aspects of the design, production and life of tomorrow’s PEUGEOT. Design is an integral part of this transformation.“
Velvet meets 3D printing
One of the key innovations for the PEUGEOT INCEPTION CONCEPT’s interiors has been achieved via an innovative 3D printing and material approach. The velvet used to cover the floor and seats is 100% recycled polyester. The metallic sheen allows the light from the glass capsule to shine through.
This velvet is then extended onto the floor to complement the new views provided by the positions of the seats and the view towards the road. This velvet is then printed in 3D patterns to be used as a flooring mat. A single material can provide continuity between the floors and seats. This flexible textile was developed in collaboration with Stratasys, Peugeot and is 100% recyclable.
The Stratasys3DFashion technology is used to allow direct-to-textile print in full color or clear print. This allows for the creation of stunning designs and optical illusionary effects on a variety of textiles such as garments, footwear, and luxury accessories. 3DFashion technology optimizes the absorption rate mechanism, allowing for excellent adhesion on a variety fabric types.
The new generation of i-Cockpit
Besides obvious use in the prototype’s development, 3D printing is also used to increase comfort on final parts such as the Hypersquare control system. The all-new i-Cockpit allows the driver to adjust all driving parameters. The steer-by wire technology makes driving easier and more intuitive, just like a videogame.
The Hypersquare’s ultimate ergonomics, which replaces traditional steering wheels, make driving a more natural, simple, and safer experience. The Hypersquare with digital electronic controls is a screen with four corners that contains circular cells. These cells have multiple functions.
- The universal and natural grip of the steering controls
- Fingertip driving comfort
- Activation of the vehicle’s controls by pressing with the thumb
- Similar trends can be seen in how we use our smartphones.
- This intuitive aspect provides a high level safety.
A tablet-like screen is located in the center of Hypersquare and it’s used for the distribution of control information. Pictograms for different features (air conditioner, radio volume, ADAS etc.) are displayed on the center of the Hypersquare. The pictograms of the various features (air conditioner, radio volume, etc.) can be accessed via the side panels. You can access the latter by simply moving your thumb, and without having to take your hands from the steering wheel. The Hypersquare’s rim is 3D printed, and the digital glass screen in the center gives it a high-tech look.
Stellantis STLA Smart Cockpit platform is part of the next generation i-Cockpit.
A bright future
Although the use of 3D printing to produce serial parts in the PEUGEOT INCEPTIONCONCEPT has not yet been explored, it is possible that some more complex batch applications might be considered if the value proposition matches the cost. In general, the fact that the most advanced (and realistic) concept EV for the neat to medium term future consider some 3D printing applications indicates that most car manufacturers are aware that they need to keep an eye on this technology’s developments.
PEUGEOT INCEPTION CONCEPT embodies an optimistic vision and conviction that is ready to take on the challenges of tomorrow. It revolutionizes driving pleasure by providing a new and intuitive way to operate the car. The innovative Skyspace panoramic glass concept gives it new emotions and sensations. The innovative Skyspace panoramic glass concept gives it a new interior space. Materials that are paired with these colored reflections help to minimize black, while also redefining durability.
The PEUGEOT INCEPTION CONCEPT opens up new perspectives with daring architecture, derived from the generation of “BEV-by-design” platforms, and comes in a generous size, further highlighting the excellence of its innovations. This manifesto will inspire the Brand’s future products, down to the most compact models of the range.
“PEUGEOT is committed to the electrification of its range,” said Linda Jackson, CEO of the PEUGEOT brand. “In 2023, 100% of the vehicles in the range will be electrified and in the next two years, five new 100% electric models will be launched. Our aim is to make PEUGEOT Europe’s most prominent electric brand by 2030. This vision and objective pave the way to a major transformation of the Brand. This vision is now embodied in the PEUGEOT INEPTION CONCEPT, which marks the start of a new era. PEUGEOT promises that the world is a better place with Allure, the PEUGEOT INCEPTION CONCEPT embodies the meaning of this promise from today onwards”.