JEFFERSON CIRCUS – Modern Litho in Jefferson City printed programs for the NCAA March Madness Tournament.
Learfield and the company formed a partnership to print media pamphlets quickly that would be distributed at different stadiums throughout the country. The NCAA bracket was announced Sunday night, and pamphlets were printed as quickly as possible.
They were delivered to tournament venues such as Dayton and Columbus, Des Moines and Denver.
“This year we did more than just the men’s. We also did the womens’s.” [pamphlets] Jim Tomblinson, Modern Litho’s chief operating officer, stated, “Here.” For the women, we printed 9,000. There were 26,000 copies that were distributed across the country for men.
The programs are being delivered to the final sites, as well as at tournament locations. Sacramento is also included. #Mizzou Tomorrow will be the day. They were also sent to the Dayton, Des Moines and Columbus brackets. @KOMUnews pic.twitter.com/B45MRg8hJg
— Joshua Shuman (@joshua_shuman22) March 15, 2023
Modern Litho’s team was able to bound books in less than 12 hours after brackets were released. This process used around 29,000 pounds of paper.
Tomblinson stated, “We look for opportunities to demonstrate not only that it is possible but also the quality and speed with which we do it.”
Learfield sent the design to Modern Litho with the pages. These were then plated to initiate the printing process. The presses printed between 16,000 and 18,000 pages an hour. From Sunday to the following morning, this continued.
Tomblinson explained that “we were off the presses by 7 a.m. on the next day.” “Then we go back to folding. Then we go to binding, and that is where we will make that product into books.”
Learfield started the planning process three months ago, but both companies have deep roots.
Cassandra Atchison (vice president of marketing at Modern Litho) stated that Modern Litho and Learfield had been in a long-standing relationship.
Modern Litho produced stationary in the 2000s. These included letterheads and business cards as well as decals for Learfield’s sports properties.
The business grew to 50 schools in 2010, and then again to more than 200 properties after the merger with IMG. Modern Litho created a web portal to order printing, which greatly simplified the process of print-buying.
“Learfield had to find alternative printing solutions due to the market conditions of paper, supply chain, staff shortages and staff shortages in the fall 2022. Atchison explained that the NCAA program was handed over to the Modern Litho production team.