Moshe Nur’s latest venture, Nur Ink Innovations (which he started in 2018), takes this approach. Nur has founded a number of businesses, including Nur Macroprinters and Kornit Digital. His latest venture continues his expertise in the digital printing field.
Nur Ink Innovations focuses on digital inks. Digital Sol Gel, the core technology of Nur Ink Innovations, is a water based pigmented ink based upon advanced 3D chemical cross linking. These inks have a range of uses, such as direct-to clothing (DTG), direct-to textile (DTT), wallpaper and indoor/outdoor advertising.
The company adopted a new business model as well, producing only private label inks exclusively for its OEM partners.
Eliav Priel, Nur Ink’s business development manager, noted that Nur Ink Innovations is the latest startup venture of the NUR group of companies, and has built a team of experts to create its innovative inks.
“Nur Ink Innovations’ team of professionals brings well over 80 accumulated years of knowledge and experience in the development of inks for the digital printing market,” said Priel. “Our R&D team includes top-class chemists with vast experience in material engineering, physical chemistry and more, with proven track records. Patents are pending to protect our technology and products.
“The company was founded with a vision to develop and then manufacture unique water-based pigment inks, for implementation in diverse applications and digital printing technologies,” Priel added. “Our business model is 100% OEM private label, meaning that our products are targeted at and sold to printer manufacturers, not to end users nor to distributors or resellers. At the end of the day, our products are sold under the printer manufacturers’ brand, as their own product.”
Priel observed that all of Nur Ink’s products are designed for inkjet digital printing, with no analog or traditional printing inks.
“Within the digital printing industry, we focus on the following markets,” said Priel. “Textile (fashion, interior décor, direct-to-garment), wide format (signage, outdoor and indoor advertising), packaging (corrugated carton, plastic-based packaging), wallpaper, and white water-based pigment dispersion.”
In addition to receiving GOTS 7 and OekoTex Eco-Passport standards certifications, Nur Ink’s R&D team has developed characteristics for their inks that differentiate the inks from competitors.
These include disruptive features, such as lower curing temperatures compared to other inks, allowing for printing directly on to dark synthetic fabrics, eliminating the notorious “dye migration” phenomena, or offering greater than 500% elongation. A single ink can be used to print on any fabric. Priel stated that Nur Ink focuses on innovation, service and quality.
“As ‘Innovations’ is part of our name, one may understand that this is one of our main emphasis and focus,” said Priel. “All of our current products and for sure our future products are all innovative. We strongly believe that this is one of the main factors that justified founding the company and at the same time – one of the main factors that brought us to where we are at today.
“In terms of service, since our business model is pure OEM private label, we support our customers who are the printer manufacturers, while in return, they (the printer manufacturers) service and support their customers,” Priel added.
Nur Ink’s growth in the industry is a result of these advances.
“During August 2023, we signed our first major OEM ink supply agreement with a European textile printer manufacturer,” Priel reported. “By the end of 2025, our goal is to sign two to four more OEM ink supply agreements, receive final approval to three to four patent applications and becoming profitable.
Nur Ink Innovations
20, Hamelacha Street Afek
Industrial Park Rosh
Ha’Ayin, 4809154 Israel
Major Products: Private Label water-based digital inks, for indoor and outdoor advertising.