HP played a leading role at this year’s Cannes Film Festival, the annual celebration of global film making, as an official partner and exclusive print technology provider – producing over 1500 square metres of material for the 10-day event in May. The organisers of Cannes chose HP’s Latex technology as its environmentally friendly credentials aligned with the festival’s sustainability commitments.
H2O, an independent print provider located outside of Cannes, created and installed the prints. H2O created all the displays and signage at the festival using an HP Latex R2000, Latex 3100 and rigid panels.
HP Latex Technology, with its wide color gamut, allowed the firm to achieve exceptional print quality and meet the festival’s requirements in terms of colour consistency, definition, and lighting. The products’ versatility was also key, enabling the creation of a wide range of applications. Nearly two thirds of all printed materials were produced by the HP Latex printer 3100, which was equipped with roll to roll technology.
Sustainable Design: Transforming the world
Cannes Film Festival partnered with HP to print and produce materials that deliver aesthetically – but also to help meet the festival’s sustainable development goals. The Cannes Film Festival has been working with companies that specialise in circular economies since 2021 to reuse materials within the cultural and education sectors of the region. This includes all event material and marketing collateral such as red carpets, and print creations.
Thanks to HP’s water-based ink technology, HP Latex offered the event organisers an environmentally friendly printing solution. HP Latex Inks do not emit odours, and they eliminate the exposure to chemicals and ozone from reactive monomers. HP Latex technology also provides sustainability compliance, with more than 30 environmental certifications and labels including UL Ecologo and Greenguard Gold. EPEAT and Energy Star are other examples. Many materials printed using latex can also be recycled.
Sylvain Vivier, director of H20, said: “In an increasingly digital world, the power of printed graphic arts remains as strong as ever. We set out to deliver imagery through technical and creative excellence, as well as expertise that aligns with our and Cannes’ CSR values. Along with HP, our collective commitment to sustainable printing is clear to see through the many print creations at the festival.”
HP, as a leader committed to sustainability, works on reducing the impact of printing by implementing a variety of initiatives.
- HP Carton-based Cartridges – made predominantly from cardboard, these new types of cartridges are compatible with all of HP’s Latex devices, reducing plastic usage by 80% and carbon emissions by 60%
- HP Planet Partners allows all HP Print customers (from large format to consumer) to return cartridges that are not compatible with local recycling back to HP for free
- HP Amplify Impact – a channel program developed by HP for its reseller partners, helping them implement their own sustainable development plan
Click here to learn more about HP Latex and its benefits.