ASI Acquires Promo-Targeted Occasions and Media Portfolio from PRINTING United Alliance
New strategic partnership delivers extra occasions, professional training, sources and alternatives to ASI suppliers, distributors and interior decorators
“By pooling skills throughout promo, display screen printing, print and adorning, we’ll create a dynamic market unparalleled in its scope and prospects,” mentioned ASI CEO Tim Andrews
TREVOSE, PA – April 30, 2024 – The Promoting Specialty Institute® (ASI), the main expertise, advertising and data supplier within the $26.1 billion promotional merchandise trade, right this moment introduced it has acquired a promo-focused occasions and media portfolio from PRINTING United Alliance, probably the most complete nonprofit, member-based printing and graphic arts affiliation in North America.
Beneath the settlement, ASI acquired the Alliance’s Energy Conferences occasions and Print & Promo Advertising media model and fashioned a brand new, long-term strategic partnership with the Alliance. The mutually useful partnership between the 2 formidable forces:
- Paves the best way for members of each organizations to capitalize on the growing convergence of promo merchandise and print distributors, printing and attire and promo ornament.
- Fuels growth alternatives for ASI members.
- Grants ASI an unique presence at PRINTING United Expo, the most important printing and graphic arts commerce present within the Americas, which generally attracts 30,000 registrants.
“At present’s deal marks a brand new period and transformative leap for each ASI and our trade,” mentioned Timothy M. Andrews, ASI president and chief government officer. “To drive progress within the promo trade, collaboration is crucial. Contemplating that 20% of ASI distributors have ties to the print sector and an analogous proportion of display screen printers have expanded into promo, the potential for synergy is obvious. By pooling skills throughout promo, display screen printing, print and adorning, we’ll create a dynamic market unparalleled in its scope and prospects, whereas bringing collectively ASI suppliers, decorators and distributors at extra relationship-building occasions than ever earlier than.”
Dave Leskusky, president of PRINTING United Alliance, emphasised the strategic significance of ASI’s acquisition. “The funding that ASI has made units the stage for co-marketing of occasions and commerce exhibits, joint training at occasions, and extra,” Leskusky mentioned. “For the numerous printers and print distributors evaluating promo merchandise or enthusiastic about increasing their promo enterprise, this partnership gives entry to ASI, the promo trade’s main service supplier. For ASI suppliers and distributors who embellish in-house, this thrilling relationship delivers invaluable help, training, analysis, occasions and professional steering on one of the best methods and expertise to assist them extra successfully and effectively embellish promo merchandise.”
Efficient instantly, ASI assumes possession of:
- Occasions: 5 Energy Conferences and Energy Home hosted-buyer occasions strategically positioned throughout key markets, complementing ASI’s portfolio of main hosted-buyer occasions with established, productive occasions for distributors and suppliers. Of the acquired occasions, the Coeur d’Alene, ID, Energy Assembly was already held March 25-27. Upcoming Energy Assembly and Energy Home occasions embrace Austin, TX, Might 20-22; Napa, CA, August 19-21; Chicago, IL, September 23-25; and Park Metropolis, UT, October 28-30.
- Media: Print & Promo Advertising (PPM) journal, day by day e-newsletter, media web site and free Print & Promo Advertising Product Search instrument, offering ASI members with an expanded toolkit of sources and expertise.
ASI and Alliance Occasions Collaboration
ASI and the Alliance are additionally teaming as much as provide an ASI Promo Merchandise Information Middle together with promo-focused training classes on the Alliance’s subsequent Expo, September 10-12, in Las Vegas, that includes over one million sq. toes of printing and ornament tools. The Expo’s 800+ exhibitors typically embrace a number of Prime 40 ASI suppliers.
In flip, the Alliance will provide print-focused academic content material in any respect three of ASI’s massive commerce exhibits, beginning with ASI’s upcoming Chicago commerce present, July 23-25, the most important promo merchandise commerce present within the Midwest.
A co-marketing settlement encompassing print, social, electronic mail and digital media will present members of each organizations with a transparent understanding of the place promo, print and graphic arts overlap, establish alternatives and provide route on sourcing info wanted to succeed. For ASI members, collaboration between the 2 organizations will present higher entry to year-round academic and networking sources by the Alliance’s digital platforms and occasions.
To make sure continuity, ASI will protect the Alliance’s media and occasion branding and the Alliance will proceed to handle its scheduled 2024 hosted-buyer occasions.
About ASI
The Promoting Specialty Institute (ASI®; asicentral.com) serves a community of 25,000 suppliers, distributors and interior decorators within the $26.1 billion promotional merchandise trade. ASI’s flagship product, the expertise platform ESP®, manages the trade’s total provide and advertising chain. ASI additionally produces award-winning digital and print content material, reside occasions and academic packages that allow corporations in 53 international locations to be extra environment friendly, productive and worthwhile. ASI’s media and analysis operation supplies probably the most authoritative enterprise content material within the trade, and the ASI Certification Program options 200+ reside and on-line training programs for trade professionals. The corporate, family-owned and -operated since 1962, is proud to have been persistently ranked among the many “Finest Locations to Work” in Philadelphia and Bucks County, PA.
About PRINTING United Alliance
PRINTING United Alliance is probably the most complete member-based printing and graphic arts affiliation in North America, comprised of the trade’s huge communities. The Alliance serves trade professionals throughout market segments with preeminent training and coaching by way of iLEARNING+, workshops, occasions, analysis, authorities and legislative illustration, security, and environmental sustainability steering, in addition to sources from our main media manufacturers – Printing Impressions, Packaging Impressions, Vast-format Impressions, In-plant Impressions and Apparelist. A division of PRINTING United Alliance, Idealliance is a world chief in requirements coaching and certification for printing and graphic arts operations throughout the complete trade provide chain.
PRINTING United Alliance additionally produces the PRINTING United Expo, probably the most influential days in printing. The expansive show of expertise and provides, training, programming and providers are showcased to the trade at massive, and represents all market segments in a single simply accessed place.
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